Monday, September 17, 2007

iPhone in Austria on T-Mobile

Rumors and media reports are growing that in Austria (as well as in Germany) T-Mobile will be the exclusive partner for the iPhone.
Which is
a) not good, because I'm on A1 mobilkom (but I'm not really sure if I want to convert to the iPhone anyway)
b) quite exciting because it might eradicate the paradigm #1 of the Austria mobile operator landscape, being that "mobilkom will always be #1".

With T-mobile having acquired tele.ring and they got quite close to mobilkom in regards of number of subscribers. For Q1 the regulator reported mobilkom at 3.7M subscribers and T-mobile/tele.ring at 3.2M. The trend for Q2 and Q3 I personally expect is that the gap would become narrower.

Now if T-Mobile had the iPhone exclusively the one customer segment they never managed to get from mobilkom is getting more available to them: the business users.
Which in turn could make them #1.

A thrilling fall is ahead... ;-)


m3 - Martin Leyrer said...

"iPhone" and "Business Users" in one sentence without a negation in it? I don't think so.

If the rumors a true, T-Mobile will IMHO get - at most - new customers out of the "who has the newest gadget even if they can't operate or sync it" DSW crowd.

Or maybe some of the "I got to have the latest gadget to impress my golf-partners" people.

But "Business People"? At that price? Without Exchange or Notes synchronisation? I do not think so.

Roman said...

I did not mean enterprise... I fully agree, that the iPhone today is not enterprise ready. but there are rumors that they are working on (or licensing) a outlook/exchange sync solution...

When the Blackberry first came out everyone disregarded it with almost the same reasoning as now with the iPhone... and they became THE enterprise device.

So there

m3 - Martin Leyrer said...

OK, so we mean the same. :)

m3 - Martin Leyrer said...

Us Brits had our iPhone fun yesterday, but today it's the turn of Germany and Austria, with the announcement that T-Mobile will be selling Apple's handset exclusively in those markets. It'll cost €399, which is around £277 or $553 at current exchange rates.