Saturday, April 02, 2011

On podcasts - Not Print

Not only is a podcast not radio, it is also (not too surprisingly) NOT PRINT.

In a newspaper or journal you usually have the so called standfirst right after/below the headline summing the article to follow. Sort of an abstract, if you will.

This is quite convenient, because it allows you to learn what the article is about (not always that obvious from the headline alone), and maybe skip the article itself entirely.
Sometimes - if I know I am interested in the article - I will skip the standfirst... knowing that there is no additional information in it.

Either way, there are options to avoid the repetition.

Not so in a podcast.
In audio it is less easy to skip things.

If you provide a quick intro to a podcast, be very very brief. Only give the topic. Don't summarize the podcast. Especially not if the podcast is short (5-10 minutes). Do not repeat everything from the podcast in the abstract/standfirst.

Just don't.
It's annoying.

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