Sunday, October 05, 2008

[TechCrunchIT] Selling the Downturn: Schwartz and the Silver Lining

Excellent analysis of Jonathan Schwartz's latest blogpost and Sun internal memo by Steve Gillmor

Selling the Downturn: Schwartz and the Silver Lining

The question now becomes: What insight does Schwartz bring now to the conversation with customers. If they are, as he writes, under stress, and therefore “open to change”, what combination of leading edge hardware and system integration of virtualization will produce immediate results in a climate where Sun’s focus on financial services is likely to be challenged by a wave of mergers, buyouts, and outright collapses. Schwartz and Sun have blazed a trail to the cloud computing enterprise, but now they have to defend themselves against having done perhaps too good a job of turning the market toward the new reality.

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